2026-03-25 · ChatGPT · Claude · Perplexity · Gemini
Háskóli Íslands appears in 88% of high-intent AI conversations, but representation is inconsistent. Reykjavik University currently receives stronger positioning in several key conversations. The issue is quality of description, not visibility.
AI recommended Reykjavik University and other competitors instead of Háskóli Íslands in 1 of 8 buyer conversations.
Score
4/10
Forming
Core Control
7/8
88% of high-intent queries
Category Surface
17/30
57% of category queries
Primary gap
Representation varies significantly across AI surfaces. ChatGPT shows the weakest recognition, indicating less consistent representation on that surface.
Recommended next action
Strengthen structured docs, FAQ pages, and authoritative explanatory content to improve consistency across weaker surfaces, especially ChatGPT.
Per Surface
Claude
4.7
Perplexity
3.4
Gemini
3.3
ChatGPT
2.7
Strongest surface: Claude (4.7/10). Weakest: ChatGPT (2.7/10). The 2-point gap suggests representation is less consistent on ChatGPT than on Claude.
Competitive Landscape
In core conversations, Reykjavik University is the most frequently recommended alternative (4 of 8 queries). Agricultural University of Iceland (3), University of Akureyri (3) also appear. Strengthening Háskóli Íslands's representation in contested conversations is the most direct opportunity to improve positioning relative to these alternatives.
Reducing the gap between the strongest and weakest surface (currently 2 points) would improve overall consistency. Changes may become observable over repeated weekly scan cycles, though the pace varies by model and content type.
Bersyn tracks your AI representation weekly, generates corrective content anchored to your verified identity, and rescans to measure whether it worked.